Campaign Type: Paid Media (Google Ads, Meta) Role: Motion Design, Animation, Editing Objective: Drive Cyber Monday subscriptions Results: Contributed to an $8M Cyber Monday campaign Challenge StockCharts needed paid creative that would capture attention during its biggest sales event of the year. The campaign had to stand out in crowded Google Ads and Meta feeds while encouraging both new subscriptions and membership renewals during the Cyber Monday promotion. Creative Approach Working remotely with the VP of Operations and Social Media Director, I developed a retro digital aesthetic that differentiated the campaign from typical financial advertising. I created animated assets for Google Ads, Meta, and social media, focusing on capturing attention in the first few seconds, clearly communicating the limited-time offer, and maintaining a cohesive visual identity across every touchpoint. Results The campaign generated more than $8 million in Cyber Monday sales, supporting both new subscriber acquisition and membership renewals.

Campaign Type: Google Ads • Meta Audience: Beginner hockey players Goal: Drive membership signups Challenge Train 2.0 wanted to attract new hockey players by showcasing the value of its online training program. The campaign needed to build confidence with beginners while communicating the quality of instruction through short-form paid advertising. Creative Approach Working directly with the business owner, I developed the creative direction for the campaign by combining footage of professional athletes with custom motion graphics in After Effects. We intentionally focused on making the program feel approachable and inspiring for players who were just getting started, rather than experienced athletes refining their skills. I also used AI audio enhancement to clean up outdoor recordings, giving the final ad a polished, professional sound while staying on budget. Results Delivered paid social creative for Google Ads and Meta that helped position Train 2.0's membership program to a new audience while maintaining a high-quality, professional brand presence.

Campaign Type: Meta (Facebook • Instagram) Objective: Build awareness and drive early membership sales during the Downhill Skating System launch Role: Brand Identity, Motion Design, Video Editing Challenge Train 2.0 wanted to generate excitement around the early release of its new Downhill Skating System program. The paid social campaign needed to introduce a completely new training concept, establish a recognizable visual identity, and encourage hockey players to learn more through Facebook and Instagram. Creative Approach Working directly with the business owner, I designed the Downhill Skating System logo and developed the motion graphics and editing for the campaign using existing training footage. Although I did not film the video, I transformed the footage into a polished paid social advertisement by creating engaging animations, reinforcing the new brand identity, and pacing the edit for Facebook and Instagram audiences. Results Supported the successful early launch of the Downhill Skating System program, which generated more than $46,000 in revenue between July and September 2018.

Campaign Type: Google Ads • Product Launch Objective: Promote the new Earnings Calendar feature during the Camano technology release Role: Motion Design, Storyboarding, Copywriting, Animation Challenge As part of the Camano technology release, StockCharts needed paid creative to introduce its new Earnings Calendar feature. The campaign had to quickly explain the value of the tool while maintaining a consistent visual identity across the broader product launch. Creative Approach Working under a tight launch schedule, I developed the concept, storyboard, copy, and animation for the campaign. To accelerate production, I sourced and customized After Effects templates, adapting them to fit the StockCharts brand while maintaining a polished, cohesive look. I also collaborated with a fellow employee who provided the voiceover, allowing us to deliver a high-quality campaign on deadline. Results Delivered paid promotional creative that supported the Camano technology release, helping introduce the new Earnings Calendar feature as part of StockCharts' broader product launch.

Campaign Type: Google Ads • Product Launch Objective: Promote the StockCharts mobile app during the Camano technology release Role: Motion Design, Storyboarding, Copywriting, Animation Challenge As part of the Camano technology release, StockCharts needed paid creative to promote its mobile app alongside several new platform features. The campaign had to communicate the app's value quickly while maintaining a consistent visual identity across the product launch. Creative Approach Working under a tight launch schedule, I developed the concept, storyboard, copy, and animation for the campaign. To accelerate production, I sourced and customized After Effects templates, adapting them to fit the StockCharts brand rather than building every asset from scratch. I also collaborated with a fellow employee who provided the voiceover, allowing us to deliver a polished, engaging advertisement on deadline. Results Delivered paid promotional creative that supported the Camano technology release, helping showcase the StockCharts mobile app as part of the broader product launch.

Campaign Type: Google Ads Role: Motion Design, Storyboarding, Copywriting, Animation Objective: Launch a new Options Trading feature Challenge As part of StockCharts' Camano technology release, the marketing team needed paid creative to introduce new platform features on a tight timeline. The challenge was to quickly explain a complex trading tool while maintaining StockCharts' visual identity and meeting launch deadlines. Creative Approach Working under a fast turnaround, I developed the concept, storyboard, copy, and animation for the campaign. To maximize production time, I sourced and customized After Effects templates, adapting them to fit the StockCharts brand rather than building every asset from scratch. I also recruited a fellow employee to provide the voiceover, allowing us to deliver a polished, engaging ad without delaying the launch. Results Delivered the campaign on schedule in support of the Camano product launch, helping introduce the new Options Trading feature through Google Ads and paid digital marketing.

Campaign Type: Integrated Paid Campaign Channels: TV • Radio • Social Objective: Drive contest entries and audience engagement Challenge KIRO 7's promotions and sales teams needed a short-form campaign to support an Amazon Echo giveaway across television, radio, and social media. The creative had to capture attention immediately, reinforce the station's brand, and encourage viewers to enter the contest through Facebook. Creative Approach Working closely with the promotions and sales teams, I designed and animated a 15-second spot inspired by the visual language of the Amazon Echo. I used LED-inspired motion graphics to create a playful conversation between the announcer and Alexa before transitioning into a clear call-to-action. Visual elements from the opening sequence carried throughout the spot to create a cohesive look across the campaign, while the pacing was optimized to communicate the message within a 15-second ad. Results Delivered integrated campaign creative that supported KIRO 7's cross-platform marketing efforts, providing consistent visuals across television, radio, and social media while driving awareness and Facebook contest participation.

Campaign Type: Social Media Campaign Channels: On-Air • Facebook Objective: Increase Facebook followers and contest participation Challenge KIRO 7 wanted to grow its Facebook audience during a summer giveaway promotion. The campaign needed to encourage viewers to follow the station online and enter the contest while maintaining a consistent brand experience across broadcast and social media. Creative Approach Working with the promotions team, I animated a series of on-air and social media spots using producer-written voiceover. I designed supporting still graphics and motion assets that reinforced the giveaway branding and created a seamless experience across platforms. After collaborating with management for approvals, I delivered broadcast-ready and social-ready assets on deadline. Results Delivered integrated promotional creative that supported KIRO 7's audience growth strategy by driving awareness of the Facebook giveaway across television and social media.