Campaign Type: Integrated Paid Campaign Channels: TV • Radio • Social Objective: Drive contest entries and audience engagement Challenge KIRO 7's promotions and sales teams needed a short-form campaign to support an Amazon Echo giveaway across television, radio, and social media. The creative had to capture attention immediately, reinforce the station's brand, and encourage viewers to enter the contest through Facebook. Creative Approach Working closely with the promotions and sales teams, I designed and animated a 15-second spot inspired by the visual language of the Amazon Echo. I used LED-inspired motion graphics to create a playful conversation between the announcer and Alexa before transitioning into a clear call-to-action. Visual elements from the opening sequence carried throughout the spot to create a cohesive look across the campaign, while the pacing was optimized to communicate the message within a 15-second ad. Results Delivered integrated campaign creative that supported KIRO 7's cross-platform marketing efforts, providing consistent visuals across television, radio, and social media while driving awareness and Facebook contest participation.
