Campaign Type: Paid Media (Google Ads, Meta) Role: Motion Design, Animation, Editing Objective: Drive Cyber Monday subscriptions Results: Contributed to an $8M Cyber Monday campaign Challenge StockCharts needed paid creative that would capture attention during its biggest sales event of the year. The campaign had to stand out in crowded Google Ads and Meta feeds while encouraging both new subscriptions and membership renewals during the Cyber Monday promotion. Creative Approach Working remotely with the VP of Operations and Social Media Director, I developed a retro digital aesthetic that differentiated the campaign from typical financial advertising. I created animated assets for Google Ads, Meta, and social media, focusing on capturing attention in the first few seconds, clearly communicating the limited-time offer, and maintaining a cohesive visual identity across every touchpoint. Results The campaign generated more than $8 million in Cyber Monday sales, supporting both new subscriber acquisition and membership renewals.
