Paid Social Campaign — Downhill Skating System Launch

Campaign Type: Meta (Facebook • Instagram) Objective: Build awareness and drive early membership sales during the Downhill Skating System launch Role: Brand Identity, Motion Design, Video Editing Challenge Train 2.0 wanted to generate excitement around the early release of its new Downhill Skating System program. The paid social campaign needed to introduce a completely new training concept, establish a recognizable visual identity, and encourage hockey players to learn more through Facebook and Instagram. Creative Approach Working directly with the business owner, I designed the Downhill Skating System logo and developed the motion graphics and editing for the campaign using existing training footage. Although I did not film the video, I transformed the footage into a polished paid social advertisement by creating engaging animations, reinforcing the new brand identity, and pacing the edit for Facebook and Instagram audiences. Results Supported the successful early launch of the Downhill Skating System program, which generated more than $46,000 in revenue between July and September 2018.

Promotion optimized and encoded for multiple social media formats.

Youtube and Facebook

IGTV

Instagram

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