Integrated Campaign — Summer Facebook Giveaway

Campaign Type: Social Media Campaign Channels: On-Air • Facebook Objective: Increase Facebook followers and contest participation Challenge KIRO 7 wanted to grow its Facebook audience during a summer giveaway promotion. The campaign needed to encourage viewers to follow the station online and enter the contest while maintaining a consistent brand experience across broadcast and social media. Creative Approach Working with the promotions team, I animated a series of on-air and social media spots using producer-written voiceover. I designed supporting still graphics and motion assets that reinforced the giveaway branding and created a seamless experience across platforms. After collaborating with management for approvals, I delivered broadcast-ready and social-ready assets on deadline. Results Delivered integrated promotional creative that supported KIRO 7's audience growth strategy by driving awareness of the Facebook giveaway across television and social media.

On-air promotion for the second week of KIRO 7's Facebook giveaway

Facebook ad for KIRO 7 giveaway.

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