Teaser Campaign 30 seconds
Objective: Build awareness before launch.
A short teaser designed to generate curiosity and introduce the Advanced Charting Platform ahead of launch.
Product Overview 1 minute
Objective: Introduce ACP's core features.
A feature-focused walkthrough introducing the Advanced Charting Platform and demonstrating its core capabilities.
Tradier Integration 1 minute
Objective: Showcase the value of third-party integrations.
A product demo highlighting the Tradier plugin and showing how traders can execute workflows directly within the Advanced Charting Platform.
Audience:
Active investors and traders, with a particular focus on attracting younger traders interested in modern, customizable charting tools. The campaign balanced concise product education with fast-paced visuals designed to engage both experienced users and those discovering the platform for the first time.
Process:
Working closely with the marketing team, I developed the storyboards, and created the motion graphics and animations for all three videos. With multiple product launches happening simultaneously, I worked efficiently under tight deadlines by combining custom design with carefully adapted After Effects assets, delivering a cohesive campaign that maintained a consistent look and message across every channel.
What I Enjoyed:
One of my favorite aspects of this campaign was translating complex financial software into approachable, engaging stories. Each video had a different purpose, from building curiosity to demonstrating product features, allowing me to think strategically about how motion design could support users at different stages of the product launch. It was rewarding to collaborate with the marketing team to create a campaign that educated users while generating excitement for a major platform release.
