Paid Social Campaign — Membership Acquisition

Campaign Type: Google Ads • Meta Audience: Beginner hockey players Goal: Drive membership signups Challenge Train 2.0 wanted to attract new hockey players by showcasing the value of its online training program. The campaign needed to build confidence with beginners while communicating the quality of instruction through short-form paid advertising. Creative Approach Working directly with the business owner, I developed the creative direction for the campaign by combining footage of professional athletes with custom motion graphics in After Effects. We intentionally focused on making the program feel approachable and inspiring for players who were just getting started, rather than experienced athletes refining their skills. I also used AI audio enhancement to clean up outdoor recordings, giving the final ad a polished, professional sound while staying on budget. Results Delivered paid social creative for Google Ads and Meta that helped position Train 2.0's membership program to a new audience while maintaining a high-quality, professional brand presence.