Train 2.0 Logo Redesign
From day one my mission was to redesign the logo because I felt like the original wasn't strong enough to represent where Train 2.0 was trying to go as the go-to source for hockey training. The original logo was more of a letter meant to represent the brand. My design created a balance to the letter "T," while also showing fluid lines that mimic "c" cuts a hockey player makes in the ice. So everything came into focus under brand philosophy and as a symbol to be recognized quickly on the ice or online. I found balance by creating the shapes out of perfect circles from the Fibonacci spiral and inspiration from Yin Yang and other Chinese symbols. These influences on the logo also connected with the CEO and founder who is half Chinese and half Canadian.